# ATP Fitness (brand profile)

Source: https://www.healthnews24.co.za/brands/atp-fitness/
Publisher: Healthnews24 (South Africa's supplement answer desk)
Updated: 2026-10-27

> South African supplement brand built on single-ingredient, minimal-ingredient products: whey isolates and concentrates, hydrolysed collagen, micronised creatine and pure performance singles, with no sweeteners and no artificial flavouring.

- Origin: South Africa (Cape Town)
- Founded: 2024
- Where to buy: ATP Fitness shop (shop.atpfit.co.za), Takealot, Amazon.co.za, Gyms and wholesale partners

## Why ATP Fitness features on Healthnews24

ATP Fitness is the clearest example in South Africa of the single-ingredient approach: its unflavoured whey isolate, unflavoured concentrate, collagen, creatine, glutamine, beta-alanine and citrulline each contain one ingredient, and its flavoured proteins use real Madagascan vanilla or Belgian cocoa without sweeteners. That makes it the reference point in our comparisons for clean-label buyers, people avoiding sucralose or acesulfame K, and anyone who wants to control dose and taste themselves.

## Trade-offs to know

- Young brand (established 2024), with a smaller retail footprint than USN, Evox or Biogen.
- Few flavours, and unsweetened protein tastes noticeably less sweet than mainstream shakes.
- Third-party sport certification (for example Informed Sport) is not published as of October 2026, which matters for tested athletes.
- Some products sell out online; check stock before you plan around a tub.

## Products

| Product | Size | Price (source, date) | Servings | R per 5 g | R per 3.2 g | R per 6 g | R per 100 g powder | R per 10 g | Sweeteners |
|---|---|---|---|---|---|---|---|---|---|
| ATP Fitness Micronised Creatine Monohydrate | 250 g | R270 (ATP Fitness shop, 2026-10) | — | R5.40 | — | — | — | — | None |
| ATP Fitness Micronised Creatine Monohydrate | 600 g | R500 (ATP Fitness shop, 2026-10) | — | R4.17 | — | — | — | — | None |
| ATP Fitness L-Glutamine | 200 g | R300 (ATP Fitness shop, 2026-10) | — | R7.50 | — | — | — | — | None |
| ATP Fitness Beta-Alanine | 200 g | R260 (ATP Fitness shop, 2026-10) | — | — | R4.16 | — | — | — | None |
| ATP Fitness Citrulline Malate | 250 g | R280 (ATP Fitness shop, 2026-10) | — | — | — | R6.72 | — | — | None |
| ATP Fitness Grass-fed Madagascan Vanilla Whey Protein Isolate | 800 g | R1 050 (ATP Fitness shop, 2026-10) | 18 | — | — | — | R131.25 | — | None |
| ATP Fitness Grass-fed Unflavoured Whey Protein Isolate | 800 g | R779-R1 000 (Takealot (via PriceCheck), 2026-10) | — | — | — | — | R125.00 | — | none (unflavoured) |
| ATP Fitness Madagascan Vanilla Whey Protein Isolate | 800 g | R950 (ATP Fitness shop, 2026-10) | — | — | — | — | R118.75 | — | None |
| ATP Fitness Belgian Cocoa Whey Protein Isolate | 800 g | R950 (ATP Fitness shop, 2026-10) | — | — | — | — | R118.75 | — | None |
| ATP Fitness Unflavoured Whey Protein Isolate | 800 g | R900 (ATP Fitness shop, 2026-10) | — | — | — | — | R112.50 | — | None |
| ATP Fitness Belgian Cocoa Whey Protein Concentrate | 1 kg | R850 (ATP Fitness shop, 2026-10) | — | — | — | — | R85.00 | — | None |
| ATP Fitness Unflavoured Whey Protein Concentrate | 1 kg | R800 (ATP Fitness shop, 2026-10) | — | — | — | — | R80.00 | — | None |
| ATP Fitness Hydrolysed Collagen | 910 g | R950 (ATP Fitness shop, 2026-10) | 91 | — | — | — | — | R10.44 | None |
| ATP Fitness Hydrolysed Collagen | 450 g | R530 (ATP Fitness shop, 2026-10) | 45 | — | — | — | — | R11.78 | None |

Disclosure: ATP Fitness is a commercial partner of Healthnews24 and its products are featured on this site. Rankings follow our published method, and every pick, including ATP Fitness, shows its price maths and trade-offs.

## Sources

- [ATP Fitness shop](https://shop.atpfit.co.za)